The latest social trend has arrived to IADT. In our marketing communications class we are currently cover new marketing communications tools and the social media revolution. Brands are competing is a very busy digital space for the attention of their customers. The challenge of creating creative content that is funny, engaging and worth sharing is ongoing for companies looking to establish strong relationships. Our very own students collaborated in class to join the “stay still” pose challenge. We had some much fun, the video has had great exposure in our Twitter, Facebook and Instagram accounts, we are still monitoring the impact of this message. If you like what you see click like or share or maybe join us in one of course next September 2017 and you can be the creator or participant of a social media trend.